Рівні освіти: Бакалавр (Bachelor) Магістр (Master)
Англо-американський університет пишається невеликими інтерактивними класами, призначеними для автентичної взаємодії та обговорення, завдяки чому в середньому в класі всього 15 студентів. Індивідуальний підхід з боку професорів, різноманітне співтовариство і упор на практичне навчання відмінно готують студентів до виходу на світовий ринок працевлаштування. AAU - один з небагатьох університетів в світі, які отримали акредитацію WASC Senior College and University Commission (WSCUC), американського агентства з акредитації, визнаного Міністерством освіти США. Більшість його програм також акредитовані Міністерством освіти, молоді та спорту Чеської Республіки, за винятком програм по праву і програми Chapman MBA. Вони пропонуються в співпраці з міжнародними партнерами. AAU постійно інвестує в розвиток потенціалу нашої спільноти і поліпшення освітніх моделей. AAU підштовхує студентів до розкриття свого потенціалу як під час навчання, так і в вільний час, пропонуючи стипендії, просуваючи академічні дослідження, стажування, більше 40 обмінів і можливості Erasmus, а також різні студентські клуби. Хостел AAU розташований у відреставрованому палаці Турн-Таксис в історичній частині Праги Мала Страна.
Tell us a little bit about yourself…
I thrive on new ideas, projects and initiatives, especially when it comes to combining technology and the arts. For the past several years, my life is with work that challenges me to think creatively and develop new ideas and solutions. When I’m not busy with work, you can catch me on the tennis court.
What inspired you to have a career, which you have now?
Ever since a little kid, I was very creative. I sold my first book on how to raise children at the age of 6 to my parents. At 11, I organized an auction of curiosities. Similarly, my first career step was at a leadership consultancy, followed by a masters degree in Art Business. The opaque nature of art business, something we the contemporary entrepreneurs are aiming to democratize, felt intriguing. As the arts industry was going through a tectonic shift towards digital, I saw many possibilities and chose to act.
Have you ever felt that it is harder for women to become successful?
The glorification of women does set unrealistic expectations while treating them as the weaker gender is merely reductive. Margaret Atwood puts it simply: “We are human beings”. When I entered the arts industry, I was fortunate to work with strong female leaders at every step of the way. Seeing women at senior positions helped me set my standards high early on.
What is the main lesson that you learned on the way to the top?
There is only so much one can teach you when it comes to navigating your career, especially in a field like the arts industry. While some may find uncertainty challenging, others see it as an opportunity to forge their own path. My advice would be to identify your mentors and absorb the information about the topics that interest you – the opportunity to shine will come faster than you think.
How do you handle stress?
What helps in most situations is connecting with my friends and colleagues. Having a circle of people who support you along the way is priceless.
What are the recent accomplishments that make you feel proud?
I recently launched my first business, Electric Artefacts. It is an online venue connecting digital artists with patrons to resource artist’s continued exploration of the intersection of art, technology and society. In the present conditions, it is challenging to discover digital art with the same ease as one would find traditional works at galleries. The artists often raise the issue of discoverability, let alone sustaining their practice. This challenge was a significant motivation for Electric Artefacts to provide an online space that would present the works in their natural medium but also allow anyone to purchase a piece if they enjoy it. In our view, digital art represents the most progressive, exciting domain in the art world. Electric Artefacts will loosen the constraints of the gallery-driven curation model built primarily for physical works by helping digital artists find new followers and supporters. We aim to expand the audience for digital art with a disruptive platform that complements existing market resources.
What is your advice to women, who want to achieve high results (in career, friendship, family – any field)?
It may sound cliché but be yourself; everyone else is already taken. The society constantly dictates norms of who we should be, and I think we are incredibly fortunate to live in the present days when there are so many collectives of women supporting each other. Don’t expect your partner, friend or boss to make things happen for you – take the lead. Doing one small step per day towards your goal, whether it is reading about a topic you enjoy or emailing someone you respect for advice, will get you further in life.
What have you been up to since graduation?
My idea is to spend a few months each yeartravelling, mostly to places that are changing rapidly and which might really defy expectations. More recently I spent time in Colombia, China,Burma and Cuba. I was in Tehran for the celebrations after the preliminary Nuclear Deal agreement was signed and my photos from Iran have been on CNN, the BBC and VICE.
My program at the University of Vienna was hopelessly overcrowded; the idea was to bore and frustrate people into leaving. In my first semester, I was in the middle of Austria’s student protests, it was an exciting way to start university but academically it was a waste of time. Plus I wanted to move back to Prague. AAU was the only option and it was extremely helpful with transferring credits from Vienna.
Memories of your very first day at AAU?
I remember President Krautstengl sitting down next to me on a bench in the garden when I had just finished my English proficiency test. He lit a cigarette and asked me how it went. He was wearing a bow tie.
Eva Eckert’s fiery, uncompromising passion for languages. Jaroslava Gajdošová’s eye-opening introduction to Visual Culture. Douglas Dix’ school of life; I really wish I could have fit more of his classes in somehow.
AAU in 3 words?
Diverse – Personal – Surprising
So you studied journalism and communication, but what influenced you to pursue photojournalism, aside from other tracks of journalism?
Natalia Vasquez, in the first week of her photography class, said she expected us to carry a camera on us always. It seemed mad to me at the time plus I didn’t have a camera but this is how it started and I’m very grateful now.
With the state of mass information via the internet and social media today, what is the importance of visual storytelling?
Media consumption has become atomized and divided, people tend to find the stories that fit with their preconceptions and dismiss everyone who disagrees. Maybe what’s important is to find ways to tell stories beyond ever repeating patterns and cliches, and to find the empathy to reach people across the aisle. Instead our stories tend to match our preconceptions.
What was your thesis topic at AAU?
The Mystification of the Cigarette. Initially I was interested in working out why people, myself included, buy something that says on its package that it will kill you and whether the warning labels on cigarette packages help. I learnt a lot about the history of advertising and how we came to smoke cigarettes. People tend to think we have smoked for thousand of years but really very few people had been smoking much before the Industrial Revolution. The rise of big tobacco is one of the big mistakes of the 20st centuries. As to the warning labels, at best they don’t work help much. They might help some people stop but in others, especially teenagers, they might trigger psychological reactance, thereby helping them start.
Thoughts on the restaurant/ cafe/ bar smoking ban that is supposed to go through next month? How do you think this will affect Prague?
Finally. To keep raising prices for cigarettes is hard on people with low incomes. Warning labels aren’t really effective. The smoking ban in pubs will take a few weeks to get used to and then it will be good for everyone. The question is whether it will really be enforced.
Now that it is spring and Prague has come back to life, what are your favorite hangouts?
I like to be close to the water: Náplavka, Containall, the Letna beer garden. Tell us about your projects with Krymská Manufaktura Krymská Manufaktura makes Czech maritime fashion. It aims to overcome the Czech Republic’s great flaw, the Absence of Ocean, conjuring up images of the Czechs’ great seafaring past, challenging advertising’s obsession with‚ authenticity,‘ the emptiest of words. We started the label last Fall by bringing back the mythical Original Czech Sailor Bag. We are just adding sailor hats, t-shirts, shoes, etc. If people buy it, hopefully soon, bringing Czechia ever closer to the sea, we will be making Czech beach wear. We have some great ideas for that. We ship for free worldwide and have a really nice, new website.
Out of the places you have travelled, which place surprised you the most?
Although everyone who’s been will tell you about it, nothing prepares you for Iranians’ overwhelming hospitality. The image we get of the country, its culture and way of life really tends to be very one-dimensional. If you want shake the foundations of your world view go to Iran.
What’s your next planned trip?
I think I’d like to spend more time in China. I’ve been to one relatively remote province and seeing the pace of change and development was incredible. Obviously China is really big and diverse, there is a lot more to see and the country’s rise is sort of the story of our time.
What draws you to Prague?
Prague keeps me calm, life isn’t unmanageably fast-paced. How do you want to stay connected with AAU and other fellow alumni from AAU? It’s been a few years since I graduated and I’ve really only been in touch with a few of students and two or three professors. It’s really great to see the school is making an effort to create more of an alumni community.